{"id":2284,"date":"2026-03-27T17:37:16","date_gmt":"2026-03-27T16:37:16","guid":{"rendered":"https:\/\/fair-equity.com\/nicht-kategorisiert\/unsere-dritte-beteiligung-skin-gourmet-wertschoepfung-neu-gedacht\/"},"modified":"2026-04-21T10:56:47","modified_gmt":"2026-04-21T08:56:47","slug":"3rd-investment","status":"publish","type":"post","link":"https:\/\/fair-equity.com\/en\/news\/3rd-investment\/","title":{"rendered":"Our Third Investment: Skin Gourmet \u2013 Rethinking Value Creation"},"content":{"rendered":"<p data-start=\"199\" data-end=\"452\">With the signing of our third investment, we are reaching another milestone: we are investing in Skin Gourmet, a Ghanaian company that is rethinking the global cosmetics industry from the ground up\u2014by shifting value creation back to where it originates.<\/p>\n<p data-start=\"454\" data-end=\"560\">We had the pleasure of welcoming founder Violet Amoabeng to Osnabr\u00fcck to finalize the agreement in person.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-2275\" src=\"https:\/\/fair-equity.com\/wp-content\/uploads\/2026\/04\/PHOTO-2026-03-27-18-21-44-900x1200.jpg\" alt=\"PHOTO\" width=\"778\" height=\"1036\" \/><\/p>\n<h3 data-section-id=\"1a2d39r\" data-start=\"562\" data-end=\"606\">From a Chance Discovery to a Partnership<\/h3>\n<p data-start=\"608\" data-end=\"820\">Our journey with Skin Gourmet began about a year ago\u2014on the last day of our first investor trip to Ghana. While browsing for souvenirs, we came across products labeled \u201cRAW. PURE. WILD.\u201d and \u201cPEOPLE OVER PROFIT.\u201d<\/p>\n<p data-start=\"822\" data-end=\"1033\">What initially caught our attention through branding quickly revealed something much deeper: edible skincare, 100% sourced and made in Ghana, built on a clear commitment to transparency and local value creation.<\/p>\n<p data-start=\"1035\" data-end=\"1228\">In the months that followed, we met Violet and her team in Accra and visited production in northern Ghana\u2014where we saw a company that doesn\u2019t just build products, but challenges entire systems.<\/p>\n<h3 data-section-id=\"1brgfx\" data-start=\"1230\" data-end=\"1286\">A Structural Problem \u2013 and an Entrepreneurial Answer<\/h3>\n<p data-start=\"1288\" data-end=\"1486\">Shea butter is a key ingredient in the global cosmetics industry\u2014and is even used in products like chocolate.<br data-start=\"1397\" data-end=\"1400\" \/>Yet while it is produced in West Africa, most of the value creation happens elsewhere.<\/p>\n<p data-start=\"1488\" data-end=\"1684\">The reality:<br data-start=\"1500\" data-end=\"1503\" \/>Small-scale producers often lack access to certifications, markets, and fair pricing. Supply chains are dominated by intermediaries. Value is created\u2014but not where the work happens.<\/p>\n<p data-start=\"1686\" data-end=\"1732\">Skin Gourmet addresses exactly this imbalance.<\/p>\n<p data-start=\"1734\" data-end=\"1987\">Instead of exporting raw materials, they process and refine them locally, turning them into high-quality products for international markets. The goal: retain more value within the country, stabilize incomes, and rebuild supply chains from the ground up.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-2277\" src=\"https:\/\/fair-equity.com\/wp-content\/uploads\/2026\/04\/PHOTO-2026-03-27-18-21-45-1200x675.jpg\" alt=\"PHOTO\" width=\"972\" height=\"547\" \/><\/p>\n<h3 data-section-id=\"1693exz\" data-start=\"1989\" data-end=\"2024\">From $45 to a Scalable Platform<\/h3>\n<p data-start=\"2026\" data-end=\"2134\">Violet Amoabeng founded Skin Gourmet with just $45\u2014in her parents\u2019 kitchen.<br data-start=\"2101\" data-end=\"2104\" \/>Today, the company represents:<\/p>\n<ul data-start=\"2136\" data-end=\"2357\">\n<li data-section-id=\"1glfsmh\" data-start=\"2136\" data-end=\"2181\">28 full-time employees (around 80% women)<\/li>\n<li data-section-id=\"u46hd3\" data-start=\"2182\" data-end=\"2232\">more than 50 natural, edible skincare products<\/li>\n<li data-section-id=\"1wpqubp\" data-start=\"2233\" data-end=\"2273\">a growing network of local producers<\/li>\n<li data-section-id=\"rqp2le\" data-start=\"2274\" data-end=\"2357\">over 130 women in a shea cooperative in northern Ghana with more stable incomes<\/li>\n<\/ul>\n<p data-start=\"2359\" data-end=\"2571\">The journey began with a personal moment: after years abroad, Violet returned to Ghana. A simple but striking scene\u2014contrasting everyday privilege with physical labor on the streets\u2014became the trigger for action.<\/p>\n<p data-start=\"2573\" data-end=\"2629\">The starting point was not the product, but the problem.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-2273\" src=\"https:\/\/fair-equity.com\/wp-content\/uploads\/2026\/04\/PHOTO-2026-03-27-18-21-44-3-900x1200.jpg\" alt=\"PHOTO\" width=\"830\" height=\"1107\" \/><\/p>\n<h3 data-section-id=\"9v4zmy\" data-start=\"2631\" data-end=\"2673\">Our Investment: Scaling Value Creation<\/h3>\n<p data-start=\"2675\" data-end=\"2791\">With our investment\u2014its first external capital after 13 years of bootstrapping\u2014Skin Gourmet will take the next step:<\/p>\n<ul data-start=\"2793\" data-end=\"2960\">\n<li data-section-id=\"mzlb5a\" data-start=\"2793\" data-end=\"2837\">building a production facility in Tamale<\/li>\n<li data-section-id=\"7glx4\" data-start=\"2838\" data-end=\"2875\">professionalizing its value chain<\/li>\n<li data-section-id=\"15etkiv\" data-start=\"2876\" data-end=\"2926\">gaining access to international certifications<\/li>\n<li data-section-id=\"s15qum\" data-start=\"2927\" data-end=\"2960\">expanding into global markets<\/li>\n<\/ul>\n<p data-start=\"2962\" data-end=\"3094\">This is not just about growing a company. It is about creating a blueprint for how local production can become globally competitive.<\/p>\n<h3 data-section-id=\"17vj54q\" data-start=\"3096\" data-end=\"3143\">Media Coverage: Attention Beyond the Region<\/h3>\n<p data-start=\"3145\" data-end=\"3290\">Violet Amoabeng\u2019s visit to Osnabr\u00fcck also gained media attention. The <span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">Neue Osnabr\u00fccker Zeitung GmbH &amp; Co. KG<\/span><\/span>featured Skin Gourmet and its vision.<\/p>\n<p data-start=\"3292\" data-end=\"3340\">Two thoughts from Violet particularly stood out:<\/p>\n<blockquote data-start=\"3342\" data-end=\"3471\">\n<p data-start=\"3344\" data-end=\"3471\">\u201cIf you want to succeed as an entrepreneur, don\u2019t fall in love with the product\u2014fall in love with the problem you are solving.\u201d<\/p>\n<\/blockquote>\n<p data-start=\"3473\" data-end=\"3511\">And on entering international markets:<\/p>\n<blockquote data-start=\"3513\" data-end=\"3562\">\n<p data-start=\"3515\" data-end=\"3562\">\u201cIf I can sell in Europe, I can sell anywhere.\u201d<\/p>\n<\/blockquote>\n<p data-start=\"3564\" data-end=\"3698\">A powerful shift in perspective\u2014one that reflects both ambition and confidence in building globally competitive businesses from Ghana.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-2279\" src=\"https:\/\/fair-equity.com\/wp-content\/uploads\/2026\/04\/PHOTO-2026-03-27-18-21-46-900x1200.jpg\" alt=\"PHOTO\" width=\"819\" height=\"1091\" \/><\/p>\n<h3 data-section-id=\"1wbu4uz\" data-start=\"3759\" data-end=\"3780\">What Convinced Us<\/h3>\n<p data-start=\"3782\" data-end=\"3854\">Skin Gourmet is a strong example of what we aim to build at fair equity:<\/p>\n<ul data-start=\"3856\" data-end=\"4015\">\n<li data-section-id=\"hdbkqz\" data-start=\"3856\" data-end=\"3884\">value creation at origin<\/li>\n<li data-section-id=\"4hngxb\" data-start=\"3885\" data-end=\"3927\">entrepreneurship instead of dependency<\/li>\n<li data-section-id=\"b4pfsk\" data-start=\"3928\" data-end=\"3969\">local production with global ambition<\/li>\n<li data-section-id=\"1p4qxdm\" data-start=\"3970\" data-end=\"4015\">measurable impact through jobs and income<\/li>\n<\/ul>\n<p data-start=\"4017\" data-end=\"4129\">Or simply put:<br data-start=\"4031\" data-end=\"4034\" \/>A company that shows how a raw material becomes a value chain\u2014and how an idea becomes a system.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>With the signing of our third investment, we are reaching another milestone: we are investing in Skin Gourmet, a Ghanaian company that is rethinking the global cosmetics industry from the ground up\u2014by shifting value creation back to where it originates. We had the pleasure of welcoming founder Violet Amoabeng to Osnabr\u00fcck to finalize the agreement [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":2272,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[17],"tags":[],"class_list":["post-2284","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"_links":{"self":[{"href":"https:\/\/fair-equity.com\/en\/wp-json\/wp\/v2\/posts\/2284","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fair-equity.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fair-equity.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fair-equity.com\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/fair-equity.com\/en\/wp-json\/wp\/v2\/comments?post=2284"}],"version-history":[{"count":4,"href":"https:\/\/fair-equity.com\/en\/wp-json\/wp\/v2\/posts\/2284\/revisions"}],"predecessor-version":[{"id":2288,"href":"https:\/\/fair-equity.com\/en\/wp-json\/wp\/v2\/posts\/2284\/revisions\/2288"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fair-equity.com\/en\/wp-json\/wp\/v2\/media\/2272"}],"wp:attachment":[{"href":"https:\/\/fair-equity.com\/en\/wp-json\/wp\/v2\/media?parent=2284"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fair-equity.com\/en\/wp-json\/wp\/v2\/categories?post=2284"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fair-equity.com\/en\/wp-json\/wp\/v2\/tags?post=2284"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}