{"id":679,"date":"2025-02-19T14:46:32","date_gmt":"2025-02-19T13:46:32","guid":{"rendered":"https:\/\/relaunch.fair-equity.com\/investments\/"},"modified":"2026-03-19T12:48:21","modified_gmt":"2026-03-19T11:48:21","slug":"investments","status":"publish","type":"page","link":"https:\/\/fair-equity.com\/en\/investments\/","title":{"rendered":"Investments"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Intro&#8221; module_id=&#8221;intro&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; custom_padding_phone=&#8221;30px||0px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; gutter_width=&#8221;1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; z_index=&#8221;2&#8243; width=&#8221;100%&#8221; height_tablet=&#8221;65vh&#8221; height_phone=&#8221;65vh&#8221; height_last_edited=&#8221;off|desktop&#8221; custom_margin=&#8221;55px||||false|false&#8221; custom_margin_tablet=&#8221;55px||||false|false&#8221; custom_margin_phone=&#8221;0px||||false|false&#8221; custom_margin_last_edited=&#8221;on|desktop&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; custom_padding_phone=&#8221;30px|30px||30px|false|true&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||||false|false&#8221; custom_css_main_element=&#8221;display: flex;||flex-direction: column;||justify-content: flex-end;&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_4_font_size=&#8221;28px&#8221; header_4_line_height=&#8221;40px&#8221; width=&#8221;100%&#8221; custom_margin=&#8221;|38px|-30px||false|false&#8221; custom_margin_phone=&#8221;0px||10px||false|false&#8221; custom_padding=&#8221;|58px||||&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;0px||||false|false&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h4>Investments<\/h4>\n<h1 class=\"et_pb_module_header et-fb-editable-element et-fb-editable-element__editing\" contenteditable=\"true\" data-shortcode-id=\"2.1.0.0-1768506334254\" data-quickaccess-id=\"header\">We invest in the innovators of tomorrow.<\/h1>\n<h1>\u00a0<\/h1>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||||false|false&#8221; custom_css_main_element=&#8221;display: flex;||flex-direction: column;||justify-content: flex-end;&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_blurb title=&#8221;Why do we invest?&#8221; use_icon=&#8221;on&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#8BC479&#8243; global_colors_info=&#8221;{%22gcid-e24f426b-64f7-46be-916e-af5505dd79fa%22:%91%22header_text_color%22,%22body_text_color%22,%22header_text_color%22,%22body_text_color%22,%22header_text_color%22,%22body_text_color%22,%22header_text_color%22,%22body_text_color%22,%22header_text_color%22,%22body_text_color%22%93}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p><span>Investments in African startups and small and medium-sized enterprises drive growth, create jobs and innovation, and shape new clusters and ecosystems. By 2050, one in four people worldwide is expected to live in Africa. Already today, more than 80% of all jobs are created by startups and small and medium-sized enterprises. In light of rapid population growth, millions of new jobs must be created to secure opportunities for the younger generation.   <\/span><\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;75px||15px||false|false&#8221; custom_padding_tablet=&#8221;75px||15px|30px|false|false&#8221; custom_padding_phone=&#8221;75px|30px|15px||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h2>Our Portfolio:<\/h2>\n<p>[\/et_pb_text][et_pb_blog fullwidth=&#8221;on&#8221; post_type=&#8221;project&#8221; posts_number=&#8221;100&#8243; show_more=&#8221;on&#8221; show_date=&#8221;off&#8221; show_excerpt=&#8221;on&#8221; module_class=&#8221;portfolio&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_font_size=&#8221;24px&#8221; body_text_color=&#8221;gcid-e24f426b-64f7-46be-916e-af5505dd79fa&#8221; body_font_size=&#8221;24px&#8221; body_line_height=&#8221;35px&#8221; header_font_size_tablet=&#8221;24px&#8221; header_font_size_phone=&#8221;22px&#8221; header_font_size_last_edited=&#8221;on|desktop&#8221; body_font_size_tablet=&#8221;24px&#8221; body_font_size_phone=&#8221;22px&#8221; body_font_size_last_edited=&#8221;on|desktop&#8221; body_line_height_tablet=&#8221;35px&#8221; body_line_height_phone=&#8221;32px&#8221; body_line_height_last_edited=&#8221;on|phone&#8221; custom_css_free_form=&#8221;||&#8221; global_colors_info=&#8221;{%22gcid-e24f426b-64f7-46be-916e-af5505dd79fa%22:%91%22header_text_color%22,%22body_text_color%22%93,%22gcid-a40211ef-8e4d-4314-a7d7-53bacf31b563%22:%91%22meta_text_color%22,%22meta_text_color%22%93}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_blog][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_4_font_size=&#8221;29px&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h4>Our Investment Criteria<\/h4>\n<p style=\"font-weight: 400;\">Fair equity investments are exclusively targeted at African startups and companies. In addition to capital, we provide expertise (strategy, marketing, finance, etc.), as well as access to networks and mentoring \u2014 from entrepreneurs for entrepreneurs, on equal footing.<\/p>\n<p style=\"font-weight: 400;\">We focus on markets with particularly high growth potential and strong impact leverage. Our priority countries are: Ghana, Kenya, Nigeria, and South Africa.<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><strong>Region:<\/strong> exclusively Africa, with a primary focus on Ghana, Kenya, Nigeria, and South Africa<\/li>\n<li style=\"font-weight: 400;\"><strong>Phase:<\/strong> Seed &#8211; Series A<\/li>\n<li style=\"font-weight: 400;\"><strong>Ticket size:<\/strong> \u20ac50,000\u2013\u20ac250,000 (larger with co-investors)<\/li>\n<li style=\"font-weight: 400;\"><strong>Instruments:<\/strong> equity, convertible loans, or hybrid structures<\/li>\n<li style=\"font-weight: 400;\"><strong>Horizon:<\/strong> multi-year, with a focus on long-term stability rather than quick exits<\/li>\n<li style=\"font-weight: 400;\"><strong>Sector:<\/strong> agriculture, healthcare, or education<\/li>\n<li style=\"font-weight: 400;\"><strong>Impact:<\/strong> business models that create scalable jobs and make a measurable contribution to development<\/li>\n<\/ul>\n<p style=\"font-weight: 400;\">As shareholders, we have direct access to all business reports. We analyze and evaluate these regularly and validate them through on-site visits. We develop our achieved impact and the corresponding impact strategy together with the companies. We regularly update our results on our website and in annual impact reports, thereby ensuring full transparency.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Team&#8221; module_id=&#8221;team&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;2px|||||&#8221; custom_padding=&#8221;12px||12px||true|false&#8221; custom_padding_phone=&#8221;0px||120px||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;|auto||455px||&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_blurb title=&#8221;Pitch us&#8221; image=&#8221;https:\/\/fair-equity.com\/wp-content\/uploads\/2025\/08\/FairEquityVisitGhana04-09-03-2025@blackimagegh-1706-scaled.jpg&#8221; alt=&#8221;@blackimagegh&#8221; image_icon_width=&#8221;156%&#8221; icon_alignment=&#8221;center&#8221; content_max_width=&#8221;979px&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_level=&#8221;h2&#8243; header_font=&#8221;Logical Bold|700|||||||&#8221; header_font_size=&#8221;59px&#8221; background_color=&#8221;#E0CBBA&#8221; width=&#8221;66%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;|||46px||&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;&#8221; custom_padding_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{%22gcid-e24f426b-64f7-46be-916e-af5505dd79fa%22:%91%22header_text_color%22,%22body_text_color%22,%22header_text_color%22,%22body_text_color%22,%22header_text_color%22,%22body_text_color%22,%22header_text_color%22,%22body_text_color%22%93}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p data-start=\"53\" data-end=\"318\">Do you have a venture in Africa that creates social impact and meets our selection criteria? Then you\u2019re in the right place. We are looking for founding teams that combine innovation with impact \u2014 and we look forward to receiving your pitch deck (15\u201320 slides).<\/p>\n<p data-start=\"320\" data-end=\"349\"><strong data-start=\"320\" data-end=\"349\">Your deck should include:<\/strong><\/p>\n<ul data-start=\"351\" data-end=\"490\">\n<li data-section-id=\"ujzlng\" data-start=\"351\" data-end=\"373\">\n<p data-start=\"353\" data-end=\"373\">Problem &amp; solution<\/p>\n<\/li>\n<li data-section-id=\"fp81qv\" data-start=\"374\" data-end=\"400\">\n<p data-start=\"376\" data-end=\"400\">Market size &amp; traction<\/p>\n<\/li>\n<li data-section-id=\"oztlf8\" data-start=\"401\" data-end=\"417\">\n<p data-start=\"403\" data-end=\"417\">Team &amp; roles<\/p>\n<\/li>\n<li data-section-id=\"1kus8hp\" data-start=\"418\" data-end=\"442\">\n<p data-start=\"420\" data-end=\"442\">Impact thesis &amp; KPIs<\/p>\n<\/li>\n<li data-section-id=\"69kl7u\" data-start=\"443\" data-end=\"490\">\n<p data-start=\"445\" data-end=\"490\">Capital requirements, runway &amp; use of funds<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"492\" data-end=\"543\"><strong data-start=\"492\" data-end=\"522\">Submit your pitch deck to:<\/strong> <a data-start=\"523\" data-end=\"543\" class=\"decorated-link cursor-pointer\" rel=\"noopener\">info@fair-equity.com<\/a><\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Investments We invest in the innovators of tomorrow. \u00a0 &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;Investments in African startups and small and medium-sized enterprises drive growth, create jobs and innovation, and shape new clusters and ecosystems. By 2050, one in four people worldwide is expected to live in Africa. Already today, more than 80% of [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":4,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-679","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/fair-equity.com\/en\/wp-json\/wp\/v2\/pages\/679","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fair-equity.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/fair-equity.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/fair-equity.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/fair-equity.com\/en\/wp-json\/wp\/v2\/comments?post=679"}],"version-history":[{"count":36,"href":"https:\/\/fair-equity.com\/en\/wp-json\/wp\/v2\/pages\/679\/revisions"}],"predecessor-version":[{"id":2146,"href":"https:\/\/fair-equity.com\/en\/wp-json\/wp\/v2\/pages\/679\/revisions\/2146"}],"wp:attachment":[{"href":"https:\/\/fair-equity.com\/en\/wp-json\/wp\/v2\/media?parent=679"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}