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OUR Investments

Backing Africa’s Changemakers

We invest in the innovators of tomorrow.

Why we invest:

 Investments in African start-ups and small and medium-sized enterprises (SMEs) drive growth, create jobs and innovation, and shape new clusters and ecosystems. By 2050, one in four people worldwide is expected to live in Africa. Even today, more than 80% of all jobs are created by start-ups and SMEs. In view of the rapid population growth, millions of new jobs must be created to secure prospects for the young generation.

Investment Criteria

fair equity investments are directed exclusively at African startups and companies. In addition to capital, we provide expertise (strategy, marketing, finance, etc.), networks, and mentoring — from entrepreneurs for entrepreneurs, on equal footing.

We focus on markets with strong development potential and high impact leverage. Our priority countries are Ghana, Kenya, Nigeria, and South Africa.

Our Criteria at a Glance

  • Region: Africa only, with a focus on Ghana, Kenya, Nigeria, South Africa

  • Stage: Pre-seed to Series A

  • Ticket size: €50,000–€250,000 (larger with co-investors)

  • Instruments: Equity, convertible notes, or hybrid structures

  • Horizon: Multi-year, prioritizing sustainable resilience over quick exits

  • Sectors: Agriculture, Health, Education

  • Impact: Business models that create scalable jobs and contribute measurably to development

Our selection criteria for investment decisions are guided by clearly defined standards. For deeper context, please expand the accordion sections — there you’ll find detailed information on the eight Sustainable Development Goals (SDGs) we focus on.

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SDG 1

No Poverty: Business models must demonstrably improve income or livelihoods.

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SDG 2

Zero Hunger: Business models must increase agricultural productivity, strengthen supply chains, and/or promote food security.

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SDG 3

Good Health and Well-Being: Business models must improve access to medicines and healthcare and/or strengthen health systems.

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SDG 4

Quality Education: Business models must enhance learning and career opportunities — particularly through scalable solutions.

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SDG 5

Gender Equality: We especially support companies founded by women and/or business models that create income opportunities for women, generate jobs, and strengthen women in leadership positions.

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SDG 8

Decent Work and Economic Growth: Business models must create scalable jobs and foster local growth.

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SDG 10

Reduced Inequalities: Capital is directed specifically toward underfunded regions (initially: Ghana, Kenya, Nigeria, South Africa) and into early financing stages (Pre-Seed, Seed, Series A).

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SDG 17

Partnerships for the Goals: Business models benefit from our non-financial support. We actively contribute with know-how, networks, and pro-bono support.

Development requires transparency

As shareholders, we have direct access to all business reports. We analyze and evaluate these regularly and validate them through on-site visits. Together with the companies, we define both the achieved impact and the underlying impact strategy. We regularly update progress on our website and in annual impact reports — ensuring full transparency at all times.

Pitch to us

You’re building a venture in Africa that delivers social impact and fits our selection criteria? You’re in the right place. We’re looking for founding teams that combine innovation with impact — and we look forward to your pitch deck (15–20 slides).

What to include:

  • Problem & Solution

  • Market Size & Traction

  • Team & Roles

  • Impact Thesis & KPIs

  • Capital Needs, Runway & Use of Funds

Submit your pitch deck to: info@fair-equity.com