Investments

We invest in the innovators of tomorrow.

 

 

 

 

 

 

 

 

Why do we invest?

Investments in African startups and small and medium-sized enterprises drive growth, create jobs and innovation, and shape new clusters and ecosystems. By 2050, one in four people worldwide is expected to live in Africa. Already today, more than 80% of all jobs are created by startups and small and medium-sized enterprises. In light of rapid population growth, millions of new jobs must be created to secure opportunities for the younger generation.

Our Portfolio:

fairafric

fairafric

Country: Ghana
Year of Investment: 2025

fairafric produces high-quality organic chocolate entirely in Ghana — from bean to bar.

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MedPharma

MedPharma

Country: Ghana
Year of Investment: 2025

MedPharma is a telemedicine health-tech company that digitally connects patients in Ghana with doctors, pharmacies, and insurance providers.

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Our Investment Criteria

Fair equity investments are exclusively targeted at African startups and companies. In addition to capital, we provide expertise (strategy, marketing, finance, etc.), as well as access to networks and mentoring — from entrepreneurs for entrepreneurs, on equal footing.

We focus on markets with particularly high growth potential and strong impact leverage. Our priority countries are: Ghana, Kenya, Nigeria, and South Africa.

  • Region: exclusively Africa, with a primary focus on Ghana, Kenya, Nigeria, and South Africa
  • Phase: Seed – Series A
  • Ticket size: €50,000–€250,000 (larger with co-investors)
  • Instruments: equity, convertible loans, or hybrid structures
  • Horizon: multi-year, with a focus on long-term stability rather than quick exits
  • Sector: agriculture, healthcare, or education
  • Impact: business models that create scalable jobs and make a measurable contribution to development

As shareholders, we have direct access to all business reports. We analyze and evaluate these regularly and validate them through on-site visits. We develop our achieved impact and the corresponding impact strategy together with the companies. We regularly update our results on our website and in annual impact reports, thereby ensuring full transparency.

@blackimagegh

Pitch us

Do you have a venture in Africa that creates social impact and meets our selection criteria? Then you’re in the right place. We are looking for founding teams that combine innovation with impact — and we look forward to receiving your pitch deck (15–20 slides).

Your deck should include:

  • Problem & solution

  • Market size & traction

  • Team & roles

  • Impact thesis & KPIs

  • Capital requirements, runway & use of funds

Submit your pitch deck to: info@fair-equity.com