Investments
We invest in the innovators of tomorrow.
Why We Invest
Investments in African start-ups and small and medium-sized enterprises (SMEs) drive growth, create jobs and innovation, and shape new clusters and ecosystems. By 2050, one in four people worldwide is expected to live in Africa. Even today, more than 80% of all jobs are created by start-ups and SMEs. In view of the rapid population growth, millions of new jobs must be created to secure prospects for the young generation.
Investment Criteria
fair equity investments are directed exclusively at African startups and companies. In addition to capital, we provide expertise (strategy, marketing, finance, etc.), networks, and mentoring — from entrepreneurs for entrepreneurs, on equal footing.
We focus on markets with strong development potential and high impact leverage. Our priority countries are Ghana, Kenya, Nigeria, and South Africa.
-
Region: Africa only, with a focus on Ghana, Kenya, Nigeria, South Africa
-
Stage: Pre-seed to Series A
-
Ticket size: €50,000–€250,000 (larger with co-investors)
-
Instruments: Equity, convertible notes, or hybrid structures
-
Horizon: Multi-year, prioritizing sustainable resilience over quick exits
-
Sectors: Agriculture, Health, Education
-
Impact: Business models that create scalable jobs and contribute measurably to development
As shareholders, we have direct access to all business reports. We analyze and evaluate these regularly and validate them through on-site visits. Together with the companies, we define both the achieved impact and the underlying impact strategy. We regularly update progress on our website and in annual impact reports — ensuring full transparency at all times.

Pitch to us
You’re building a venture in Africa that delivers social impact and fits our selection criteria? You’re in the right place. We’re looking for founding teams that combine innovation with impact — and we look forward to your pitch deck (15–20 slides).
What to include:
-
Problem & Solution
-
Market Size & Traction
-
Team & Roles
-
Impact Thesis & KPIs
-
Capital Needs, Runway & Use of Funds
Submit your pitch deck to: info@fair-equity.com
